Ep. 255 – Patrick Parker’s one key success factor is Focus. “Because there’s so much noise going on in the world about what works and what doesn’t work.”

Patrick B. Parker is an accomplished Tech Executive turned Founder with domestic and international experience in operations, custom software development, multichannel product distribution, and marketing involving both start-up and growth operations. He has bootstrapped companies he founded to millions ($MM) in ARR and has raised venture capital to build out teams, to refine product features and user experiences, and to execute go-to-market (GTM) strategies.

Today, his company works with amazing entrepreneurs that are looking to make a major impact within their industry. Thoroughbred Solutions helps clients with everything from business ideation to product/service development to building scalable marketing strategies and everything in between.

 

Most passionate about

• I’m extremely, deeply involved in Software As A Service. I love technology and Those are definitely my passions, but my purpose is really helping young entrepreneurs and brain builders with building out their businesses—helping to make them successful and to de-risk the process.

Patrick’s career and story

• I was a software architect before launching my own business. Then I started building out entreprise software, web apps, mobile apps, things of that nature. From there, I got into branding business building as well, being involved on the software side.
• We’ve gone above and beyond to bring in experts and all of the various functional domains so that we have that expertise in-house.

Best advice for entrepreneurs

• The biggest thing is to just start now.
• Start having those conversations with people in your target audience. Start understanding what challenges they’re facing and then what possible solutions might look like.

The biggest, most critical failure with customers

• We’ve had one customer, out of several hundred, that has opted to leave and go work somewhere else. The struggles I’ve had have not been with customers as much as with market conditions. As a serial entrepreneur, starting businesses from a young age, I’ve failed a lot.
• It’s been more about being able to bring on capital or manage cashflow—things of that nature.

Biggest success with customers

• I’ve launched a ton of different ventures. The first one, I launched as a side hustle was a staffing company. I grew it to a million in revenue within the first year.
• That allowed me to have the seed capital to start my next venture, which was a software development company. That has probably been my greatest success story.
• My greatest personal success, or the greatest reward, that I see is being able to help my clients and customers realize their dreams.

Patrick’s recommendation of a tool

• CRM
  • HubSpot
  • It helps you track that customer.
  • It helps you create touchpoints around that customer’s experience and journey.

Patrick’s one key success factor

• The biggest thing, especially when we’re working with clients, is that there’s so much noise going on in the world about what works and what doesn’t work. We stress to clients that they need to understand that no two entrepreneurial journeys are the same. It’s the same for your backstory as it is for your roadmap of where you’re going.
• At SAS Partners, we use proven frameworks to help entrepreneurs focus on the activities that are actually going to add value to their business, especially in the early stages, so they don’t waste time on activities or tasks that aren’t going to move.

 

Patrick’s Mountain

Since we believe that the best way for entrepreneurs to get fast, big, and sustainable success is by leading your (new) market category, and the entire entrepreneurial journey reminds me of mountaineering, I want to ask you: Is there a mountain you dream of climbing or a mountain you have already climbed?

• We make a habit of going once or twice a year, hiking and climbing and reaching the summits.
• It’s a great sense of accomplishment when you stare at the wondrous beauty of the great expanse below. It’s the same with entrepreneurship.
• Sometimes the journey looks very different from what you pictured in your mind. And no two entrepreneurs’ journeys are the same. Sometimes you reach what you thought was the summit only for it to be a false summit. You have to then go down in order to find the best route forward so that you can continue climbing and ascending and reaching a higher point.
• It’s challenging. It’s not for the weak at heart. It’s for people who are voracious and determined, people who have the right mindset to conquer those obstacles to pursue their dreams of reaching the top.

 

The best ways to connect with Patrick

• My Website
• Social Media Profiles:
  • LinkedIn

 

Want to learn how to start your Entrepreneurship? Download for Free   HOW TO START ? The 7 initial marketing essentials for entrepreneurs

 

Want to learn how to choose the best Name and Logo? Not sure which customers to focus on right now and where they are? Want to build your website, or trying to figure out how and what content to share on social media?