I stand between two worlds. My 1st world (for 21 years) was global brands, international marketing, marketers’ strength, Customer is king, etc.…

 – And my current world (for the last 10 years) of entrepreneurs, startups, innovation, venture capitals, exits and failures. Most of them failures.

Unfortunately, most startups and entrepreneurial businesses fail. However, in my experience, entrepreneurs have much more influence on their chances of success than they think.

In 2007, I decided  it was time to leave my wonderful position as Nokia’s VP of Marketing in Israel and part of the international marketing group after three fantastic years of great success and joy (who heard about iPhone then?!) and start my next journey.

I changed either position or company every couple of years; I believe an executive marketer shouldn’t stay in one position more than three or four years in order to assure the best results. So I was continually moving from one business challenge to the next. I’ve used the magic of marketing to gain high revenue, many customers, and build the brand in every job.

Your Personal Brand vs. Building a Company’s Brand What should you focus on? Photo by Rachel on Unsplash Take our quiz A line I love to use in lectures before closing, is: “Remember that in any given moment you have one dollar and one minute; you should choose carefully how to use each of them.”…

(It’s especially funny because in 32 years of executive marketing and sales experience, I always say that a good marketer knows they don’t know anything about the market.)

We know how to study the market; we know what the results tell us, where the biggest market opportunity for the specific product or startup is, and how to attract the clients towards our products.

The biggest mistakes successful entrepreneurs made And how it affected their success?   Photo by Matt Lamers on Unsplash The REACH OR MISS podcast, which I host, is all about entrepreneurial business success and how to get an ongoing growing stream of paying and loyal customers. In the podcast, I interviewed five of the most…