Seriously, write on a piece of paper: what do you think are the three most important marketing and sales tools you should focus on to maximize your startup or entrepreneurial business success?

In a fascinating and thought-provoking interview with Mark Schafer, whom I see as the leading marketing expert today, he said:

Marketing no longer exists, especially not for entrepreneurs

That’s why the top reason for their failures is, “There was no market need!” Only, yes, there was. They just didn’t know how to find it.

Honestly, I don’t know how and when this change started. Marketing stopped being the power that recognizes, convinces, and gains new customers. It started being about the campaign, or, worse, about clicks.

Don’t get me wrong, I think online in general, and online marketing in particular, are the best things that have happened to the modern business world, yet the part about understanding your customers (which is what “marketing” is) has become more important then ever.

Do entrepreneurs and startups really solve the world’s problems?

If they do, why did everything around entrepreneurship become so complicated?

The blue print for growing your entrepreneurial business to a success

Jeremy Liddle started his career as an entrepreneur with his brother, at the age of 19, opening three retail food and beverage stores in Australia followed by another five stores in Singapore. After 17 years of founding and growing businesses, he realized that entrepreneurs solve the world’s problems but a lack of access to capital inhibits most from changing the world.

While your venture may be new, businesses aren’t! What I mean is, that there are thing connected to your entrepreneurship only you can do. Yet, there are already plenty of solutions for business problems out there.

The blockchain media entrepreneur, Justin Wu, took a different path to success, which seems to have worked well for him. I interviewed Justin for the Reach or Miss podcast, and was surprised by the path he took.

David Cogan asked me an unplanned question at the end of an interview on the Eliances Heroes Show, heard on the Money Radio and iHeartRadio.

Usually, you receive the questions with youre invitation to this kind of show. I got the main issues of the discussion beforehand. But the last question wasn’t planned. David Cogan asked me what I would say to high school students who want to know what they should do or study next in order to become a success. My answer was simple: Go find what makes you one of a kind.