We are about to REACH 100 episodes of the REACH OR MISS podcast.

And I can’t help but feel a bit sentimental about it.

I want to discuss why I started this podcast, and address the question: did I achieve at least some of the main objective that brought me to launch this podcast almost two years ago (March 20th 2017, to be exact).

I won’t tell the whole story now, just the main facts.

In January 2008, after 21 years of executive marketing positions in leading multinational and local brands, I founded a company aiming to help entrepreneurs and startup founders become successful by winning market category leadership using the right marketing and sales approach.

It’s not like someone can decide ‘You are an entrepreneur’, or ‘no, you are a small business owner’.

However from the last eleven years I’ve been working with entrepreneurs and startup founders I have noticed, there are three main differences:

At first, only startup founders were considered entrepreneurs. In time, a new type of entrepreneur evolved, who started small, aiming to earn money from the early stages, bring new ventures, and create a big difference in their field.

Today, this trend has gone a step further. It seems like everyone is leaving their ‘9 to 5’ jobs to open their own business and calling themselves entrepreneurs.

Brian Hart is my podcast guest this week.
I hadn’t known he was going to say that he’d never needed to look for customers when I invited him to be a guest on my show.
I invited him because I’d read several of his articles on Inc. Magazine, learned about him through Twitter and LinkedIn, and thought he could bring value to my podcast listeners – most of whom are entrepreneurs.

I remember my first days as NOKIA VP of Marketing for the Israeli market. I came to NOKIA after more than 18 years of executive marketing positions with leading brands and multimillion dollar budgets.

It was my first meeting with my internet manager – a new role in the marketing team. She looked at her reports and said: there were 335 thousand youth and young people viewing our last campaign.

As I said, eighteen years a marketing manager and VP for leading brands, spent millions of dollars on different marketing activities and ads, but I had never known exactly how many people actually saw the campaigns.

This is the second part of the The Eight Golden Rules of Entrepreneurial

Part 2 – The Next Four Golden Rules
In the previous part, we defined the four most basic rules at the heart of customer focused market strategy. Any marketing success we have builds upon those basic rules.